Evermill Content and Moderation Policy

1. Introduction

At Evermill Brickwork Limited we aim to foster a vibrant, respectful, and safe community for all users. This combined policy outlines both the content standards users are expected to adhere to and the moderation procedures in place to maintain these standards, ensuring compliance with UK laws.

This policy should be read in conjunction with the website terms and conditions, the website privacy policy, the acceptable use policy, the cookie policy and the terrorist content policy.

2. Scope

This policy encompasses all forms of content submitted, shared, or posted on www.evermill.co.uk, including text, images, videos, links, comments, and other user submissions.

3. Content Standards

• a. Lawfulness: Content must adhere to all applicable UK laws.
• b. Respect and Courtesy: Maintain a positive, courteous demeanor free from derogatory language or behavior.
• c. Accuracy: Aim for truthful representation and refrain from spreading false or misleading information.
• d. Intellectual Property: Only share content you own or have the right to use. Infringement of copyright and other intellectual property rights is prohibited.
• e. Safe Environment: Especially for minors, ensure content is non-exploitative and safe.
• f. Responsible Discourse: Engage in constructive dialogue without inciting violence, hatred, or panic.
• g. Commercial Content: Clearly mark any promotional material. Avoid spam or unsolicited advertisements.

4. Prohibited Content

• a. Illegal Material: Content that violates UK laws.
• b. Hate Speech: Remarks or actions discriminating against race, ethnicity, religion, gender, and other protected categories.
• c. Graphic/Explicit Content: Graphic violence, gore, or sexually explicit material.
• d. Harassment/Bullying: Content that targets, demeans, or stalks individuals.
• e. Misinformation: Deliberate spreading of false narratives or unverified major claims.
• f. Terrorist Content: Any endorsement or promotion of terrorism.
• g. Personal Data Breach: Sharing private information without clear consent.

5. Moderation Process

• a. Reporting: Users can report content violating this policy via email to info@evermill.co.uk.
• b. Review: Our moderation team evaluates reports within 24 business hours
• c. Actions: Depending on the severity, actions may range from content removal to account suspension.
• d. Automated Checks: We employ automated systems for initial content flagging, with final decisions made by human moderators.
• e. Appeals: Users can challenge moderation decisions email to info@evermill.co.uk.

6. User Responsibilities

Evermill Brickwork Limited actively to ensure a positive environment, users are accountable for their content and interactions. Adherence to this policy and other terms of use is mandatory.

7. Collaboration with Authorities

For severe violations, especially those posing threats or harm, we cooperate with relevant UK law enforcement and authorities.

8. Updates and Transparency

We commit to being transparent about our moderation efforts and will occasionally update this policy to reflect changes in regulations, platform features, or community needs.